Ryze connects to your Meta Business account and manages Facebook and Instagram advertising. The agent accesses your campaigns through the Meta Marketing API with full edit permissions.
Campaign Budget Optimization
The agent manages campaign budgets and monitors CBO (Campaign Budget Optimization) performance. It tracks how Meta distributes budget across ad sets and adjusts campaign-level budgets based on overall performance. For ad set budgets, it reallocates spend toward the best performers.
Ad Set Performance Management
Ryze monitors each ad set’s cost per result, ROAS, and delivery status. Ad sets with rising CPAs get their budgets reduced or paused. Ad sets stuck in learning phase with poor early results can be turned off before wasting budget. The agent respects learning phase timing but acts on clear underperformance.
Creative Fatigue Detection
The agent tracks ad-level metrics over time: CTR trends, frequency, and conversion rate changes. When an ad shows signs of fatigue—declining CTR, rising frequency, dropping conversions—it gets paused. This prevents budget waste on creatives that have saturated their audience.
Audience Management
For campaigns with multiple audience targets, the agent compares performance across segments. Audiences with poor conversion rates or high CPAs can be paused. Lookalike audiences are monitored for performance decay. The agent tracks audience overlap and can flag saturation issues.
Placement Optimization
Ryze analyzes performance by placement—Feed, Stories, Reels, Audience Network. It identifies which placements deliver results and which waste spend. Underperforming placements can be excluded at the ad set level. The agent monitors placement-level CPAs and adjusts accordingly.
Schedule and Dayparting
The agent can analyze performance by hour and day of week. If conversions cluster at certain times, it can implement ad scheduling to concentrate budget during high-performing periods. Schedule changes apply directly to your ad sets in Meta Ads Manager.
Reporting and Notifications
Ryze generates Meta Ads reports with spend, impressions, reach, results, cost per result, and ROAS. Reports can break down by campaign, ad set, ad, or placement. Slack and email notifications alert you to budget issues, performance drops, ad rejections, or campaigns exiting learning phase.
Connect your Meta Business account at get-ryze.ai
